Alsa Boutiques Stores


PAL Zileri and Ermenegildo Zegna
Date: 2006
Surface: 450 sqm
Client: Alsa Boutiques
Where: Bucharest 1

Summary: The initial space, on the ground floor and mezzanine of the former Bucharest Hotel (now Radisson), was divided vertically and horizontally, resulting in two distinct shops with distinct styles.
We worked on the implementation of the concept project. Using the materials and types of details required, we created the small Pal Zileri store, welcoming and bright, despite the small and extremely small space, and Ermengildo Zegna, somptuous, elegant and sober.
The only space that is different from that of the shops is the manager’s office, that was designed 100% by us, including the furniture. The situation was a difficult one, the space left for the latter being modest and without natural light, which was accepted by the client due to the fact that the manager would spend is very little time in the office.

Other projects:

2007 – Alsa Uomo Store, Tomis Mall, Constanta; surface 90sqm

Using existing items recovered from other stores,we created a pleasant space with a minimal investment. We created a new concept, using elements from the brand books of the brands represented in the store.

2008-2009 – Marella and Mariella Burani, Calea Victoriei Bucuresti; area 120 plus 250

The situation was similar to that at Radisson, the rented space at the Venus Fashion House, being divided into two. The work was more biased toward surveys, adaptation to local legislation. Coordination with the concept was done by DePonte Studio, Italy.

The challenges were mainly related to the difficulties of finding local manufacturers for the required special constructive elements, since it wasn’t feasible to import everything.

(all photos by DePonte Studio)